For over 30 years, Sara Janjigian Trifiro has helped nonprofit organizations and professional services firms design and execute marketing, fundraising, and business development strategies that drive growth and impact.

As a member of the Wright Collective, Sara partners with nonprofits to create development strategies that attract donors and generate the funding needed to achieve mission goals. Working closely with leadership teams and boards, she identifies underlying challenges, refocuses teams, and builds actionable plans with clear fundraising and communications objectives. Her clients include human service organizations such as SeniorsPlus, YWCA of Central Maine, Atlanta Birth Center, and Bridges Homeward.

Sara is the founder and principal of SJT Marketing LLC, where she serves as a fractional CMO for small- to mid-sized organizations seeking to meet revenue targets through smart, achievable marketing and sales operations. She has led communications and growth efforts at professional services and consulting firms including Wright Collective, Johnson Global Accountancy, Changing Our World, Inc., Beacon Interactive Systems, and TEAMWORx. Earlier in her career, she directed marketing for the $70M National Not-for-Profit and Higher Education Practice at Grant Thornton. A strategist at heart, Sara specializes in uncovering marketing blind spots and building go-to-market systems that generate leads and cultivate donor and client relationships. She has developed numerous programs and publications focused on governance, fiscal management, accounting, and fundraising to engage stakeholders and drive results.

Passionate about advancing women’s leadership, Sara has served as a board member and Vice Chair of Advancement for the Armenian Women’s International Association, where she played a key role in organizing conferences and programs. She was also a founding member of the New England Women@Grant Thornton Initiative and Co-Chair of the Small Business Association of New England’s Women’s Business Network, strengthening networks and opportunities for women in business.

Deeply committed to community service, Sara began her career with two years of AmeriCorps service at City Year Boston. She has served on the executive committee and board of Great Bay Services and is actively involved with the Armenian Women’s Welfare Association and Armenian Heritage Park.

Sara holds a BFA in Photography from Washington University in St. Louis and an MBA from Simmons School of Management.

Awards & Recognition

• Platinum MarCom Award – Guide for JGA Navigating PCAOB Inspections
• Bright Bulb Awards – Finalist
• Boston Business Journal – Emerging Leader
• MarCom Gold Award – Interactive Direct Marketing Campaign
• Grant Thornton – Guiding Principles Award